If you follow me on Twitter {& I highly recommend you do} then you’ll have seen my tweets about the free webinar that Laura Roeder hosted called “Twitter Marketing For The Solopreneur”.
That webinar was exactly what the title said. Laura spent an hour going over tips & proven strategies for individuals to market their business on Twitter without having to spending all day doing it!
Today I’m going to share my top 3 take-away’s from that webinar. If you want to know more about what Laura can teach you about marketing your business on Twitter, then definitely check out her program – Backstage Pass to Twitter. She’s got some great…very tempting…bonuses that you’ll get for free with the purchase of that program until this Sunday – 10-16-11.
Okay…so here you go!
1) Be you!
It doesn’t matter what your business is, be you. Use your photo as your Twitter profile avatar & use your name {or some form of it} as your Twitter handle. People want to connect to real people, not a business.
2) Build relationships
Use those @reply’s. You follow people that you want to know more about, right? When they tweet about something, reply back to them. If you don’t know them yet, introduce yourself. Get to know them & they’ll get to know you. You never know where it will lead.
3) Limit your time!
You don’t have to spend all day on Twitter. It can be addicting & a huge time waster. Definitely not something you need when you’re trying to build a business. Use it to build relationships, socialize a bit, & market your business. Don’t waste your time there.
Laura suggested going back through your computer’s history to see how much time you spend on Twitter.
If you see Twitter & a block of time, then you’ll know you were using it correctly. If you see Twitter, then a website or two, maybe a YouTube video next, back to Twitter, a few blog posts, browsing on Etsy, back to Twitter, & so on, then you’ll know you weren’t using it correctly. You were spending too much time clicking links & browsing than actually marketing & building relationships. That’s when it becomes a time waster.
You should be able to do all of your networking in 10 minutes a day. That’s it. Simple. Done. Move on to the other important things you need to do. Laura suggests spending some time reading & responding to people who’ve mentioned you & then spending some time reading your Twitter stream & replying to people there. That’s it. 10 minutes. Short & simple!
Okay, so I hope these tips from Laura were helpful to you. If you’d like some more great info about how to use Twitter to benefit your business, head on over to my friend Erin Giles blog & sign up for her weekly newsletter. She’s just released a free e-book called “How To Make Your Business Shine With Twitter”. I’m lovin’ my copy!
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Social media is a must when it comes to promoting your business online. You can reach so many people so easily, but in all honesty, social media can be a time suck. You’re trying to grow your business & you know you should be using it, but you can’t spend all day on it.
