Tag Archives: networking

25 Ways To Establish Yourself As An Expert

art print by Stephanie Wheeler

Expert – having, involving, or displaying special skill or knowledge derived from training or experience.

- Webster’s Dictionary

Anyone can become an expert. It doesn’t take a diploma or for Oprah to say you are {that may help though}. It takes practice, knowledge, skill, & recognition.

You, yes you, can become a recognized expert in your industry or trade. It will be a huge payoff for your business eventually. Here are 25 ways you can start establishing yourself as an expert today.

  1. Talk about how you choose your materials
  2. Share your creative process
  3. Show how to do what you do
  4. Talk about your products
  5. Write guest posts for relative blogs
  6. Get press on your product
  7. Write an e-book
  8. Promote other industry leaders in your trade
  9. Learn an advanced skill
  10. Submit your products to magazines
  11. Teach a class
  12. Create additional income streams
  13. Start a membership site
  14. Join groups or teams in your industry
  15. Constantly push yourself to be better
  16. Take a class related to your trade
  17. Put your best work, tips, & advice out there for free
  18. Mentor others
  19. Share your experience
  20. Connect with competitors
  21. Practice & practice more
  22. Read books on your trade
  23. Be open, honest, & truthful…always
  24. Answer questions on social media & forums
  25. Make difficult things simple

So get started because it takes a while to become an expert & establish yourself. The sooner you begin, the sooner you will reap the benefits.

What is one thing you’re going to do from the list above to start establishing yourself as an expert today. Let me know in the comments below!
Comments { 6 }

Project 52, A New Blog Series, & Guest Post Goodness

personal image

As many of you know, I just had my 3rd little man, Uriah, not too long ago, & in expectation of his arrival I’ve been busy getting things ready for you so that I can spend more time with him & my other little men!

So today I want to share a few things that I have planned for you for the remainder of the month & I want to invite you to join me in a fun new project!

Project 52

So let’s start off with something super fun. If you read the comments under the posts here, then you should be familiar with Lakshmi! She’s a regular around here & she has big plans for 2012. I’m jumping in & joining her & I want to invite you to come along & be involved in Project 52.

Project 52 is a year-long project that will help you improve your photography skills. What product based creative biz doesn’t want that?! Each month a new theme is chosen & every week you photograph objects that fit into that them & post them on your blog, FB, or Twitter. Just wherever! I’ve even started an album on my FB page that you can upload your Project 52 photos too & comment on others pics as well.

Sound like something you’re interested in? Then get going! I’ll post each months theme to my Facebook page & Lakshmi will be updating her blog weekly on the project. You can also link up there. Join us! It’s gonna be fun!

Craft Show Series

Next up, for the last two weeks in January, I’ve rounded up some of Etsy’s finest sellers that have experience when it comes to selling their products at craft shows. Each day you’re going to hear from someone new on a different aspect of workin’ it at craft shows. From the very beginning to the very end. It’s gonna be great & I hope you enjoy it. I hope it gives you a desire to step out of your comfort zone & participate in some craft shows this year! Don’t miss a piece of this series….January 16 – January 27!

2011 Guest Posts

Now, for today, I want to direct you to some guest posts that I wrote during 2011 that you may have missed if you’ve not been keeping up with my Press page. I’m gonna categorize them so you can read about exactly what you are interested in! Enjoy!

Blogging

Time Management
Etsy Shops & Online Selling
Customer Service
Branding
Creativity
Don’t forget to share this post via the buttons below!
Comments { 2 }

Creating A Buzz About Your Product Launch: The Do’s

{Pinterest}

If you missed part 1 of this post, make sure you check it out here! Today Lakshmi is going to continue on with some more great tips & info about what TO DO to create a buzz about your new biz or products. Be sure to take notes or bookmark this post!

In my last post I talked about the importance of getting people involved & excited about your business or product launch & what you definitely should not do to launch something. Today I’m going to share what you should be doing to get things going!

YAY !

Below are some things I did and am currently doing to make my launch take off. A lot of it happened organically. It worked for me because it felt natural & I did what felt right to me.

The key is to do what is close to your heart. Even though these are the steps that I took to create a buzz about my new biz, you need to pick what feels right to you and add-on or modify it to suit you & your needs.

1} Sneak peeks

As I kept painting up a storm, I would give sneak peeks of my work. I had conversations going on twitter and email with my online friends about it. I got a lot of support when I felt a bit unsure about myself. I liked that people were interested in what I was doing and it was only possible because I formed a connection with them. I even got suggestions for colors & if a certain look was better than others. Be sure to involve people in your creative process.

2} Quantity

Since this was the first collection for my new shop, I knew from the start that I had to have at least 25 items for a launch. It would fill up the first page of my Etsy shop & I couldn’t go for anything less than that.

When you decide on a launch, be aware that people are looking for a good amount of products to go through. You provide them with the luxury of browsing and selecting what they like. Think about when you go into a shop – virtual or real – shopping for clothing especially – you walk around the whole store before you decide on the one product or piece you really like. Give your customer a reason to walk into your store. Give them choices. Give them quality AND quantity .

3} Theme of collection

While this may not be relevant to a wide range of products, it applies to but is not limited to clothing, art or jewelry.

Deciding on a cohesive look for the collection was crucial to me from the start. I knew that I was going to paint with fall/autumn colors and have themes related to this season. It is my favorite season of the year. It was autumn in Australia when I started painting. It was my inspiration.

While I did sneak in a few paintings that didn’t fit the theme, it didn’t really affect the overall collection. It is the sneak peek to my next collection , in many ways.

Name your collection. If you don’t plan on giving it a generic name, like Autumn collection, my new collection, etc., make it interesting and it will get people interested in what you have to offer.

4} Photography

I’m no expert at photography. I am still learning to use my camera. That’s precisely why I kept my photo shoot plain, simple, and well-lit. I took photographs from different angles, close-ups and bent every which way to get a good shot! In the future, I may definitely experiment with styling.

But, if you are good with the camera, try to style your product shoot with complimentary color themes or contrast it to get your product to pop . If nothing, a plain white background works wonders. Stick to maintaining a cohesive look between the product, styling and props. A good example of creating a buzz with clean, stylish product styling is Bridgett’s whale suite collection from Perideau Designs .

Apart from creating a buzz about your photographs , your product & its styling become part of your brand…

5} Get the word out

It’s important to make this personal. I contacted my online friends – other creative biz owners – to help me spread the word about my new shop and collection. All I was hoping for was that people would tweet and mention it on Twitter and their Facebook Fan page. I got that and more !

I attribute it to my friendship with these lovely ladies who helped me out in more ways than I was expecting. I didn’t approach in a self promoting kind of way. I approached each of them just like how I would approach my friends in real life, if I needed help in any way. And they responded.

6} Blog it!

At the time I was launching my new shop & collection, I didn’t have my blog up and running. But that probably will be your most powerful tool to create a buzz if you have a loyal contingent of followers.

Your blog is your journal. You get to decide what goes on it and when. Use it to your advantage and use it wisely! Word from the wise – With great power comes an even greater responsibility!

I wouldn’t recommend bombarding readers with shop news or launch news all the time. It has to be done in a very subtle manner. Give them something to look forward to without being in their face. It’s alright to be a tease without over doing it. While there is a diaspora to the notion of self promotion, if done tastefully, your people will look forward to your launch.

And on the day of the launch, THEY will do all the work for you by spreading the word.

All of this is possible, only if you genuinely form a connection with your readers and online peers.

How do you form a connection? Well, baby, that’s a whole different animal!

Many amazing posts have been written on this subject . This is my experience. I hope it will help you if you are planning to start a new business or planning to launch a new collection. What are your thoughts and what have you done to create a buzz about your work?

Comments { 11 }

Why You Need A Mentor & How To Find One

image by Definitely Katy on Etsy

Sometimes, in this crazy life of trying to get ahead with our businesses, we feel lost, overwhelmed, we have questions that seem to have no answers, we don’t know where to begin, we feel stress, discouraged, & just plain stuck in a rut.

Do you feel that way right now?

Have you ever felt this way in your business journey?

Of course you have! We all have! But do you know what? There’s hope! There’s a way to get out of that rut.

What you need is a mentor.

Mentor, adviser, guide, preceptor…whatever you want to call it.

The Importance of Having a Mentor

The #1 reason for having a mentor, in my mind, is so you can learn from them.

When we start out with our businesses, we don’t have all the answers. We’re inexperienced. We haven’t tried things. We don’t know what works & what doesn’t. We don’t even know where to get the best information. We learn over time & yes through experience, but one of the benefits of having a mentor is that you can skip some of that & learn it right off the bat from them.

When you’re looking for someone to mentor you, you need to make sure that it’s someone who’s:

1} Got their crap together

They can be the coolest person around, but if they don’t have it together themselves, how on earth are they gonna teach you how to have it together?

2} Successful at what they do

If you want to learn more about growing your creative business, make sure the person that’s mentoring you has a creative business that’s growing. If they don’t, then they’re more than likely not the ideal mentor for you. I mean, let’s think about it. If they can’t make their creative biz work, how are they gonna give you advice on making yours work?

3} You can relate to, learn from, & work with

If you’re gonna learn from someone, make sure it’s someone that your personality meshes well with. If they’re a go-getter & you’re more laid back then you probably won’t do well together. You won’t understand their assertive style & they won’t understand your casual style.

I’m not saying that you shouldn’t follow & connect with all different sorts of people that can help you in your business because you definitely should. That go-getter may have something for you one day that strikes a chord & really motivates you to get your booty in gear. That person who’s life runs on routines & schedules may really give you a helpful tip that will push you to get something done. You need to have a lot of different kinds of resources at your fingertips.

I’m talking about really committing to someone. Joining their community…their tribe. Working with them one-on-one. You need to make sure that this person really cares about helping you in your business. That they aren’t holding back information because they don’t want to give away their “best kept secrets”. That they’re going to stick with you, even when you don’t agree on something or if there’s a misunderstanding.

Benefits of Having a Mentor

The benefits of having someone to work with, run you ideas off of, & get their advice & opinions are going to be different for everyone, but some of the primary benefits are:

  • you can learn from them
  • you can work with them
  • you can promote them

Having a mentor isn’t a one way relationship. You don’t only take from them all the time. Believe it or not, you’ll have information to share with them that will be beneficial to them. You may eventually decide to work on something together that will help you both out & cross-promotion goes without saying.

Having a mentor isn’t about copying them. It’s about growing, building relationships, & being generous with each other.

How to Find a Mentor

Step 1

Find a few people that you admire. It can be a combination of things that draw you to them such as their wisdom, their lifestyle, their businesses, their personalities.

Step 2

Follow them on their blogs, their social media sites, & in their businesses. See what you like that they do & what they don’t.

Step 3

Introduce yourself to them. Tell them who you are. Tell them why you admire them or how they inspire you. Everyone loves attention & everyone likes sincerity so don’t just throw something together to send to them as soon as you find someone that you think fits the bill. Take some time to get to know them & how they work first. Then send them an email that really says something special.

Step 4

Promote them. Get involved in their lives, their plans, their businesses. Be generous. Trust me, it won’t go unnoticed.

Already Have a Mentor?

Many of you probably already have someone that you look up to & admire, but do they know that? Have you told them lately? Have you thanked them for what they’ve done for you?

Email them. Write a blog post about them. Sing their praises to your social media friends.

Here’s a sample email that you can use to thank someone who’s been a mentor to you, whether they know it or not, just in case you need something to help you get started.

Hey there {mentor’s name},

My name is {your name} & I wanted to let you know how {grateful, thankful} I am to you for your {what your grateful or thankful for}. You’ve been very inspirational in my biz & you’ve motivated me to {how they’ve motivated you, what they’ve done for your biz, your story}, so thank you. I think of you as {a friend, a role-model, a mentor, etc.} & I look forward to getting to know you better over time!

Best Wishes!

Name
Website
Links

 

Again, be generous. It will take you far.

Comments { 3 }

Q&A Wednesday: How To Pitch A Guest Post

Hello, hello there! I’ve got another Q&A Wednesday video for you here…all about how to pitch a guest post to a blogger! If this is something you’d like to learn more about, leave me a comment below with your questions & struggles & I’ll write up some super juicy, super helpful, step-by-step articles for you!

Now let me go ahead & say sorry because I’ve got some silly preggo brain going on in this video! CRAZY!

Plus, because I like making things helpful & crystal clear, I’ve written up a sample email you can use below the video & if you’d rather see these tips written down, then they’re there as well.

Sample Pitch

Hi there {Bloggers Name},

My name is {your name} & I’m the owner/editor of {shop/blog name}, where I {briefly describe your shop/blog}. 

I’m contacting you today because I’m interested in writing a guest post/being featured for your blog. I’d love to work with you on this. You’re blog is a wealth of information for {their blog’s market} & I think my post would benefit your readers because {your reason}. The title of the post is, {title}, & it’s about {what it’s about – outline}. If you’d like to see the entire post before giving me your answer I can email it to you as a text file or in HTML…whatever you prefer. Also, you can see some other posts I’ve written here {link} & here {link} so you can get a sense of how I write & format my posts! If you’d like me to make any changes just let me know! I’m open to your suggestions.

Thank you very much for taking the time to consider me. I really appreciate it & I’m looking forward to your response!

{Your name}
{Your email signature}

3 Pieces of Advice About How To Pitch A Guest Post

1} Do your research

  • know the blogger’s name
  • know who their readers are {market}
  • know what topics have been posted on in the past 2-3 months

2} Contact

  • use their name
  • be friendly
  • tell them you’d love to write a guest post for their blog
  • tell them why you’d like to write for them & why their readers would benefit from your post
  • tell them about your post {provide an outline, basic description, or attach the finished post}
  • let them know you’re open to their suggestions & changes
  • thank them

3} Follow up

  • be patient
  • contact them after 1-2 weeks for a reminder
  • if they say no…thank them & move on
  • if they say yes…write the best post ever & get it to them quickly

Don’t forget to talk to me! What’s holding you back from pitching yourself to a blogger? Leave me a comment & let me know!

Comments { 12 }

Q&A Wednesday: How To Network & Market Your Business

Networking. Marketing.  I know you’ve heard those words before but do you know what they actually mean? Do you know how to go about using them to promote your business or your products/services? If not, check out the video below to learn a thing or two!

Erin Giles free E-book – How To Make Your Business Shine With Twitter

Target Market – Ideal Customer

RVYES – Marketing

What one thing are you going to take away from the above video & use in your business?

Comments { 6 }

Introducing ARTrepreneur – A Creative Entrepreneur’s Membership Site

 

Let me introduce to you ARTrepreneur – the new membership site that I’m a part of. This site was created by April Bowles-Olin of Blacksburg Belle to help creative entrepreneurs increase their success by learning from others. It’s filled with information to help you grow your business.

What’s included…so far.

  • Interviews with successful creative entrepreneurs – learn their secrets
  • Tutorials & How-tos
  • Legal Advice
  • Accounting Advice
  • Photography Tips & Tricks
  • Photography Q&A
  • Free Digital Planners via Mayi Carles – yes the Life Is Messy Planner offered in my Time Management Series
  • Book Club
  • Shop Critiques
  • Forum
  • Downloadable Worksheets
  • Awesome Giveaways
  • Plus an Affiliate Program where you can make some money!

What I’m doing in this membership site.

I am one of the Book Club Babes! I, along with Tania Wojciechowski, will read & discuss a new book on a business topic every 2 months. We answer questions & help work with the members to apply the principles from the book to their business.

Why I’m loving this membership site.

It’s a community. Everyone can learn from each other. Their successes, their failures, their struggles, & their triumphs. I just talked about support in the last series of blog posts here on MeaganVisser.com & I told you that most creatives get the majority of their support from other creatives. It’s true. We understand each other & we’re willing to help. All the more when you’re a part of something together.

Join Me

So if you’ve been looking for some help for your struggling business & you’d like to learn from others, this is the place.

If you’d like to develop helpful, meaningful relationships that could turn into something great for your business down the road, this is the place.

So join me in ARTrepreneur & let’s grow & learn together.

Yes all the above links to ARTrepreneur are affiliate links which means if you click them & then decide to become a part of the membership site, you get the great opportunity of helping me out by my getting a commission from your purchase. Thank you so much! I truly appreciate it!

 

Comments { 2 }