Slow sales lately? Bummery feeling right? What to do, what to do!
It’s easy to become frustrated & wonder if all your hard work is worth it when sales are slow. I know for myself, as a creative business owner, I put a lot of heart & soul into making the best products & trying to show the world I’m out there. It’s tough sometimes to convince customers that they need to buy from me instead of the other guy & it’s definitely disheartening when no one is looking or listening!
So today I want to share 5 tips with you that will help when sales slack off.
1. Add inventory to your shop
The more products you have for sale online, the more chances you have of being found. Each time you list a new product & follow up by marketing the mess out of it, you’re creating links & noise about that product.
The goal is to have a lot of options for your customers to choose from with varying price points & to get some talk going about it. Remember, the more products you have out there, the more opportunities you have to be found.
2. Pitch a blogger for a feature
When you pitch {ask} a blogger for a feature, whether it’s a feature on your business, one of your products, or an interview with you, you’re opening yourself up to a whole new community of people. You’re getting advertisement for your business that will be shared with many new potential customers who are gonna go check out your shop & your products.
Don’t limit yourself to features only. You can also include product reviews & giveaways in this list too, but let me say that it’s really important to research who you’re letting review your product or who you’re offering that giveaway to. You want it to be worth your while & theirs!
Now don’t be scared to ask a blogger to feature you! What’s the worst that could happen? They could say no, right? Well that’s not so bad. Move on..tThere are always more bloggers out there to pitch to next.
Don’t miss out on one of my upcoming Q&A Wednesday videos where I’m going to share some awesome tips with you all about “pitching” yourself to bloggers. It’s gonna be juicy!
3. Create a time sensitive product offer
Wanna make some quick cash or boost your sales during a slow period? This can work wonders if done correctly!
Take a new product that you’re getting ready to release {or even create a product specifically for this offer}, give it a good launch discount {at least 30% if not more}, set a begin & end date, & promote the heck out of it! Make sure you stress the fact that this is a limited time offer.
“After {one week} the price will increase to {$29.95}. Hurry now!”
4. Squeeze in a craft show
It seems that most creative businesses tend to make “fast cash” when it comes to selling in person like you would at a craft show. Why? Because people can see your products up close. They can feel them, try them, even sample them. You don’t have to worry about your photos or descriptions doing the selling. All you need is a great product, an attention grabbing booth, & some professional looking marketing materials.
Be sure to stay tuned for the new blog series on craft shows coming soon!
5. Create an affiliate program
At some point other people, aka…your fans, start to spread the word about you. They tell their friends & family about your products if the conversation arises, but what if you could get them to do even more?
You can by creating your own affiliate program for them to join. This way, you get the word spread about your business & products without having to do it all yourself & they make a little money in the process.
In order to create an affiliate program, you’ll need affiliate software. You can find a lot of these by Googling it. Some are cheap & some are more pricey. If you have an Etsy shop, here is a great article on Handmadeology all about how to create an affiliate program for free – Increase Your Etsy Traffic & Sales With an Affiliate Program.
What things do you do to boost your sales when they’re slow? Leave me a comment & let me know!
