image via Roll & Tumble Press on Etsy
We’re right in the middle of the busiest shopping season of the year! I hope things are going well for you! I hope you’ve worked on improving areas of your shop in order to get ready for the boost in sales, I hope you’ve stocked up on inventory, & most importantly, I hope that you are starting to reap the benefits of all your hard work!
Today I want to share something with you that I’ve not seen floating around the internet much this season…at least not in my circle anyway.
I want to share some tips with you on how you can rock your customer service this holiday season! Not only to increase the chance that a potential customer becomes an actual customer, but that they become a loyal customer & one that goes out & promotes you & your business!
So first off, most of you already know that you only get one chance to make a first impression.
What’s your first impression looking like to your customer? Where are you making that first impression.
I can’t tell you what your 1st impression looks like, but I’d encourage you to ask 2-3 friends what their thoughts are. As far as where you’re making that impression…let me tell you. It can be several places.
- Your social media posts.
- Your ads, shop features, or business cards
- Your shop
- Your blog
Keep in mind…you want to appear professional, open & friendly, & like you’ve got it together. Be clear on your policies, custom order procedures, ship dates, etc. Make sure you let people know that they are more than welcome to contact you if they have any questions or special requests. Answer all questions that come to you quickly & thoroughly. Be courteous & try not to get annoyed with people. You may have already said the same thing 3 or 4 times, but say it again.
Stay stocked up on your inventory. It’s no good to have to say, “I’m sorry, I’m out of that. Can you check back later or would you like something different?”
Follow up with customers via email. Thank them for their order & ask them if they received it quickly & safely. Offer them another coupon code or discount & ask them to join your mailing list or follow your blog/social media sites in order to stay updated on your business. Don’t put pressure on them. Just making it an option is good enough.
- people will make assumptions about you from brief interactions with you
- responsiveness is everything…go above & beyond their expectations
- respond quickly & don’t be too formal…be friendly & conversational
So good luck to you for the remainder of this holiday season & don’t forget to consider the impression you’re leaving on a potential customer every time you interact with them!
BTW…what is one thing you’re going to do today to leave a good impression on a customer? Let me know in the comments below!
