You can’t beat a generous spirit & it’s something that people are drawn too. Do you want people to be drawn to your business?
Let me ask you a simple question.
What do you think is easier? Finding & getting new customers or turning past customers into repeat customers?
The answer is turning a past customer into a repeat customer of course! It’s easier because they’ve already worked with you & your business, they’ve sampled your service & your product, & they have some of that know, like, & trust factor already built with you.
So in today’s Biz Challenge, I want you to embrace your generous spirit & reward one of your past customers with a free product, just because you appreciated their business.
Now which customer? That’s up to you. It could be the one that has bought from you the most. It could be one that’s spend the most money with you. It could be a random customer. It’s totally your decision.
What to give them? Again, that’s up to you. It could be their favorite product or it could be a new product that you have out. It could be something that you’ve yet to release & you’d like to offer it to them first…free of charge.
No matter who you give your generous gift to or what you decide on giving, make sure you include a note that simply tells them how much you appreciate them & their business. Wish them a great week & that’s it. Don’t try to offer them anything…only your gift & thanks.
So let me know what you’re giving away in the comments below! I have a generous goodie for all of you & you’ll get to find out what it is tomorrow!
I think this should be something you do more than once. Randomly throughout the year. Random acts of kindness, can’t really go wrong with that.
I second that Jess! Great advice!
I have a handmade cosmetics company, and I’ve been giving away a free random product with every sale for the past two weeks to show my customers appreciation. I make sure to include personalized thank you cards with my orders, and take extra time to make the packaging really special. I know I love getting something that seems more like a gift, so I try to return the favor to customers.
That sounds great Tina! I follow you on Twitter & I think that what your doing with your free goodies for your customers is a great marketing tactic in & of itself. Especially because your freebie is one of your products. That’s always a good way to expose customers to other products they may not be aware of. Thanks for your comment.
good point ,meagan. I have been thinking of doing this for a while now. Its definitely a nice way to reward them for their trust in us . Also a nice way for them to remember us the next time around. Thanks for reinforcing this idea and also, for the biz challenge series. I really like it !
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Oh you’re so welcome! I can’t wait to hear what you come up with!